Google Caffeine - Is It A Threat To Publishers?
July 16, 2010 SE Optimization No CommentsGoogle had announced the upcoming of their new search engine, Caffeine which it boasts to contain the largest collection of websites than anything else. It is expected to perform with more speed and accuracy than the old version and whether it is a search for news story, blog post or forum post it guarantees more reliable and relevant results.
Google customers might think there is no necessity of a new search engine now. But the proliferation of the websites has made it necessary to go for unique search based on various criteria like texts, images, videos, music, etc. Also, the complexity of construction of the new web pages with richer content had necessitated the need for an advanced version that would index the new pages more quickly and relevantly. This need had made the Google work out a new search indexing system.
Before finding the answer to the question, which one is the best, old Google or Caffeine, it is better to understand the working procedure of the search engines. Google is not a live web that reflects the changes immediately. Searching through its database is like searching for a book in a library. First of all, we go to the library and get the help of the librarian before starting to search for the book. The librarian would assist us with the index which has the store of all the books in a specified order. Then we would go that particular book shelf to access the needed books. This procedure is the same that happens in the Google too. Like a good librarian it guides you the path to find the data relevant to your search.
The different layers of the index pages of Google work differently according to their priority. The main pages get updated sooner than the rest. But this sooner itself would mean fifteen days time which is much more when compared to the speed of changes made in web pages. On the other hand, Google Caffeine does not take things as a whole; instead it disintegrates them into parts for fast indexing and continuous relevancy. Whenever the spiders find something new, they add them up directly to their index. So, in this way, both the searchers and the publishers are benefited by getting more and more fresh information every time. This would make the publishers to work with increased interest on their sites.
Google boasts of Caffeine to process hundreds of thousands of pages at the same time, using a new technology to cater to the next generation needs. The indexing system here is always kept busy to build a faster and reliable one that would give accurate results. The construction process is still going on and one wait to see more positive changes in future.
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