Improving SEO Tips To Using On-Pages For Search Engine Rankings
July 25, 2010 SE Optimization No CommentsIn the end of 2005, the big boss, the absolute supreme power for search, was Google which controlled an amazing 46 to 47 percent of every search done on the Internet. Yahoo was the runner-up with nearly 25%, and MSN was next at approximately 11.4% out of all searches. AOL declared a meager 6.9%, which still totaled an insubstantial 350 million searches. Google had an amazing 2.4 billion searches! In comparison, MSN is best for super fast indexing, while Google is sluggishly slow for site-indexing. Again, Yahoo is ranked in the middle of the two. Keep in mind, if you have a new site and you have your mind set on Google, don't disregard Yahoo and MSN, the other two major search engines which can bring in good traffic in the meantime.
There are two methods of optimization techniques that will classify your website's ranking with search engines. These are: Off-Page Search Optimization and On-Page Search Optimization. This article will give you suggestions on On-Page Optimization.
Don't be concerned; this article will provide you with a list of wonderful and free keyword search tools. You and the webmaster are the only ones who can view the name of your file and the many different search engine robots. And the search engine robots do not care about aesthetics, so it does not matter how awkward they look or sound.
The Keyword Density Versus Content When doing your best to make an attractive webpage for the search engines, remember that the purpose of this is to bring traffic... people. The content (copy) on your pages should be pleasing to the human eye while also being preferred by the search engine robots. Weight this appeal towards your human visitors though, as keyword optimization is always a tradeoff between people and algorithms and in the end, you should appeal to the people. When it comes down to it, there is no point in having lots of traffic if it produces very few buyers, just because you wrote your copy with the search engine robots in mind.
Understand that the search engine algorithms consider the keyword density of any given page. When they do in-depth analyses of the most visited websites for a particular keyword, they are sure to know something is wrong if your website has a keyword density of 10%. The reason for this is that Google considers ideal keyword density to be between 1.5 - 1.8 %. MSN considers it to be up to 3.0 %. Yahoo finds a number between these to be appropriate. The term for this is 'spamming' which will cause search engines to throw up an instant caution flag.
What is the result for doing this? A new site won't get the high ranking you want, and established sites might even see a drop in their rankings. One more thing to keep in mind is that Google "sandboxes," or sequesters new sites until they've proven their worth. Why does this happen? The search engines are constantly in competition with each other to deliver the best results possible, and spam websites -- the kind of sites that are just one page stuffed with keywords -- want to subvert this to make a quick buck.
About the Author:
Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a website design company that provides custom web design. Visit today, or call 1 (800) 838-2203 for a free quote.
