Pay Per Click Google Content Network Strategies
December 21, 2009 6:06 am Online PromotionThe Google Content Network provides a huge advertising platform to get massive traffic to your websites. Clicks are relatively cheap, with some successful campaigns reporting rates as low as $.02 per click. This part of Google's advertising platform is geared towards hundreds of thousands of websites across the internet reaching an astounding 80% of internet users around the world.
The content network is a unique system because it includes many different subjects and niches making it easy for advertisers to present their ads to an audience that is looking for particular niches and resources. By matching up related advertisements to popular niches, Google has created a smart way to online businesses to get the most from their advertising dollars with highlytargeted traffic.
The difference between the search network and the content network is that in search, users are shown advertisements based on keyword searches that are relative to the advertisers campaign, whereas with the content network, advertisements are shown to users as they research specific interests and surf websites that are related to the advertiser's keywords.
When you are first starting your campaigns, it is important to run your Search and Content campaigns separately. They are two extremely different advertising systems, and you do not want to confuse the two different types of traffic. Keeping everything separate will also keep you organized which is critical in creating a money making Google ad campaign.
One common theme similar to the search and content networks is to test your ad campaigns with both forms of advertising. Trying different creatives and formats will help you to discover what converts better for you.
One big key to using the content network effectively is to track everything. You need to have reliable tracking in place to see where your traffic is coming from, and what ads are converting. Google Analytics provides a free platform for tracking your ads effectiveness, and the software is web based and relatively simple to use.
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Learn more about my Google Adwords Content Network Tips and Tricks, and see how easy it really is to create a profitable Google Adwords campaign!